SupportHER Club Merch
Sport builds confidence, skills and friendships. But girls are twice as likely to drop out as boys. That is why we are launching SupportHER Club merch to help keep girls in sport. Each piece is designed to inspire, uplift and empower young sportswomen.
Created by Kiwi artist Bonnie Brown with sports psychologist Dom Vetisse, the merch includes two messages: one from a supporter to their daughter, and one in reverse for their daughter to see in the mirror. It’s all part of our mission to bring fairness back to Kiwi’s starting with girls in sport at every level.
Every dollar raised from all merch sales will go to five secondary schools across New Zealand to support their girls' sports programmes, in partnership with the NZ Sports Collective.
Play Brave T-Shirt
Play Like You T-Shirt
Play Brave Hoodie
Play Like You Hoodie
Merch Locations Near You
Auckland
UNISS
Monday, 25th August
8am - 5pm
Address: 7 Allison Ferguson Drive, St Johns, Auckland 1072
Hamilton
The Grant Jarvis Cup
Tuesday, 26th August
9am - 2pm
Address: Gower Park, 49 Alison Street, Hamilton Lake, Hamilton 3204
Taupo
Girls Premier Football Tournament
Wednesday, 27th August
9am - 5pm
Address: Crown Park, 115 Taharepa Road, Tauhara, Taupō 3330
Auckland
Westfield Newmarket
19th – 21st September
9am – 5pm (Hours may vary)
Opposite Coffee Club on Level 3, near Noel Leeming and Pop Mart
Palmerston North
NI Basketball Secondary School Nationals
Tuesday, 23rd and Wednesday, 24th September
9am – 5pm?
Address: Central Energy Trust Arena, 61 Pascal Street, Palmerston North 4410
Christchurch
Westfield Riccarton Shopping Centre
Tuesday, 23rd and Wednesday, 24th September
9am – 5pm (Hours may vary)
Address: 129 Riccarton Road, Riccarton, Christchurch 8041 Located ground floor near Pandora
Why reverse merch for the girls? The importance of positive self-talk
Positive self-talk builds confidence, motivation, and resilience by reinforcing internal beliefs about her own ability and worth. For girls, who tend to internalise setbacks and doubt their competence, self-talk that focuses on courage, growth, and effort helps them stay engaged, focussed, and bounce back (or bounce forward) from mistakes.
What is best practice messaging from a supporter, and why?
Best-practice messaging for girls encourages connection, effort, courage, and enjoyment over outcomes. Supportive messages should promote intrinsic motivation, affirm her sense of belonging, and recognise her growth. All of which are shown to be particularly powerful for keeping girls engaged in sport.
